May 302011
 

Article first published as Unleashing the Soft Impact of Knowledge Sharing on Blogcritics.

Creating Commitment, Connection And Community

Technology and the people driving it are changing the way we see and experience just about everything, especially the dissemination of knowledge in meetings, events, seminars and classrooms. Over the past few years  I’ve been honored to speak at a number of events… everything from digital marketing summits, social media conferences, event planning think tanks, American Heart Association global conferences, Asset-Based Thinking workshops to local town hall meetings with moms and kids. And now, I am fortunate to be teaching at USC’s Marshall School of Business creating lectures and engaging students in the digital classroom. For me, these experiences have been an invigorating, ever expanding exposure to a new world of communications, information exchange and a re-discovering the art of personal persuasion in a digital age.

The Gift Of Positive Disruption

After almost five decades in the marketing communications business and at the ripe young age of 67, I find myself in awe of and thoroughly energized by how the nature of knowledge based meetings, conferences and facilitated learning has changed. As a communications person I was fascinated by (and sometimes leery of) the pervasive influence of technology…it is everywhere, every time and with everyone. Live-streaming, iPads, open laptops, video, i-reporting, real-time blogs, tweet streams, back-channels, podcasts, blackberries, personalized video channels, i-phones, webinars, etc. are now standard fare. As an asset-based thinker, rather than being intimidated and threatened by these tech tools and rapid-fire changes, I looked at them as challenges and powerful positive gifts of disruption and jumped on board. My leeriness about depersonalization, disconnectedness and distraction dissolved into a firm embrace of these tools as assets and a belief that, when properly utilized, all this tech is helping create richer, deeper, more connected and sustainable knowledge sharing.

Technology Enables. People Experience.

Over the years we’ve come to expect the dissemination of information and knowledge to be continually enabled and enhanced by the latest and greatest technology. What’s changed now is that this impressive array of technology is also in the hands (literally) of recipients, attendees and casual observers. This means that everyone involved…teachers, technicians, organizers, facilitators, speakers, recipients, support media….everyone, has the opportunity to raise their game and their expectations. Knowledge management is now as much about listening as it is broadcasting and engaging as it is educating. We’ve all heard the term “listen harder” which implies narrowing your focus and blocking out distraction. Enlightened use of technology enables  “listening  softer” so we can actually pay deeper attention to a person and listen with our eyes and hearts as well as our ears. Everyone involved hears, speaks and feels more. Connected, engaged communities emerge.

Inside The Softer Side Of Technology

Earlier this month I was invited by Sonic Foundry, a leading edge rich media webcasting, lecture capture and knowledge management company, to deliver a keynote address at their 5th annual Unleash Conference in Madison Wisconsin. Each year they bring together over two hundred of the best and the brightest in their fields to look ahead to what’s next in technology, network and share ideas and best practices. Attending the Unleash event gave me an even greater appreciation for the power and promise of technology, reminded me of the responsibility we all have to use and share it wisely and provided the motivation for this article. It was an honor to have the opportunity to talk to the attendees about Asset-Based Thinking and how it could help them make the most of the rapid change influencing their professional and personal lives. Here’s a link to my talk enabled by their Mediasite technology.

The practical knowledge I gained through the presentations, workshops and individual discussions will make my work easier and better. What impressed me most, however, was something that went well beyond the amazing technology and expertise present at the conference. What stood out was the emotional side of the experience. The energy and passion of the people behind the technology, their sense of mission and higher purpose and the open, collaborative community of sharing they created was wonderful. It was all about people creating,developing and refining ideas together. A wonderful example of technology being in service to people and their ideas, not vice versa.  Asset-Based Thinking at its best. Sonic Foundry’s mission statement captures it well.

Helping create the libraries of tomorrow with technology that doesn’t compound the world’s information overload. We are working to put a human face on all knowledge online, and we believe the world will be more knowledgeable, more connected as a result.

Technology driven change presents opportunity and challenge. The opportunity to engage people in communication experiences (large or small) that are interactive, iterative, participatory, shared and sustainable. The challenge is to remember that great ideas and powerful content make technology its most meaningful and valuable.

This quote from advertising pioneer and creative genius Bill Bernbach sums it up best.

An idea can turn to dust or magic depending upon the creative talent that rubs against it.

Now. Unleash the Magicians!

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Sep 232010
 

Leverage Strengths, Skills & Savvy To Maximize Assets Present In Any Situation.

 

Change Agents don’t have to look very far or too closely to spot resistance.  Setbacks are commonplace.  Unwanted and unintended circumstances abound and come from many directions…economic issues, internal politics, revenue shortfalls, entrenched legacy systems, etc. Professional and personal disappointments always arise. None of us is exempt.  That’s why Asset-Based Thinking in the face of difficult situations is so important and so useful. With ABT, build your power and influence by uncovering and magnify what’s best in virtually every situation you encounter.

Over 50 years ago, psychologist David McClelland suggested that we measure the value of a given day, month or year in three ways:  results, learnings, and experience.  When you stop to think about it, McClelland’s suggestion is a true ABT practice.  The invitation to examine what is learned and experienced—alongside the results that are achieved—creates three valuable bottom lines for any time frame and situation.

Valuable lessons and life experience are embedded in victories and defeats, in turning points and crossroads.  We may not always get the results we seek, but we are always in line to become a little wiser and a little bit better of a person as a consequence.

Mine The Gold In Any Situation

Expanding What You See – What is happening here?

Remember the children’s magazine picture games? The instructions read: Find 8 items hidden in this (seemingly straightforward) picture. At first, you are stumped…then, suddenly, the more you examine the picture, the more you realize that things are not what they seemed at first glance. You can employ these same skills to spot new opportunities in the way you “picture” a challenging situation.

Take your blinders off and start with a good hard look at the dynamics of the current reality. Analyze what is really going on.  Concentrate on tapping into the nuances.  Identify the real or potentially real gains and benefits associated with the situation.  Dig deeper. What is happening here that I or we can leverage?  Remember that even crises and upheavals have their upsides.  As an Asset-Based Thinker, you see and capitalize on the assets inherent in every situation—especially when they are invisible at first glance.

Maximize the Upside  – What do I want to make happen here?

Given the assets in this situation, how can I use what is happening (whether I like it or not) in order to achieve worthwhile objectives.  Which skills and talents do I or we need to move forward in a positive way? What are the keys to my success? Ask yourself (and others involved) to set specific, worthwhile objectives to be achieved as you engage the challenges and pushback at hand.

The best way to mine the gold in any situation is to find out what is meaningful and worthwhile about the situation, then take action to “milk” the situation for all it’s worth.  Find out how you can use even upsetting moments to inspire great solutions and ensure that everyone involved benefits in the short-term and the long run.

Minimize the Downside – How can I prevent or contain the losses?

In the midst of personal setbacks, business downturns and resistance to change, you may be tempted to look at all the things that are going wrong or could possibly go wrong. That, of course, can be overwhelming. Magnifying what is “worst” can even lead to panic and despair.  Those fear-based thoughts feed a deficit-based downward spiral.  There IS a better way to contain unwanted consequences.

Make desire based outcomes the source of your strength and power. Identify the one or two real or potentially real problems associated with the negative situation, upheaval or resistance.  Then create concrete strategies for minimizing the negative consequences of each problem.  Next, get in action.  Measure your impact.  Revise your strategies if necessary.  Stay the course.

 

A Helpful ABT Tool: Shifting From Threat to Challenge

In any given situation that you see as a problem, disappointment or setback, use this ABT Tool to shift from threat to challenge.  You are far more effective and proactive when you are motivated by the “promises of victory” than you are by the “fears of defeat”.

Step One.  Ask yourself, “What do I fear most about this situation? What are the real or potentially real losses associated with what’s happening?”

Step Two.  Ask, “What can I or we do to eliminate my fear?  What can I or we do to minimize the fear of change or loss?”

Step Three.  Given this situation, what are the possibilities and opportunities for myself, others, team or organization?  How could I/we grow or benefit?  What could I/we learn?

Step Four.  How can I/we put our drive and enthusiasm for achieving these possibilities and seizing those opportunities to work?

One final thought.

“I have always believed and still believe that whatever good or bad fortune may    come our way, we can always give it meaning and transform it into something of value.”

Hermann Hesse

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