Comments on: From Mad Man To Twitterholic

By: admin

admin — Wed, 02 Jun 2010 22:29:26 +0000

Thanks so much for the nice words. It’s been a great privilege for me to be able to start my career in the Mad Men Era and still be working at it today. More to come.

Hank

By: The Day’s Delicious – Patchchord.com

The Day’s Delicious – Patchchord.com — Wed, 26 May 2010 22:03:30 +0000

[...] From Mad Man To Twitterholic » The Wisdom Guy: I can think of nothing else to say about this blog post than "wow." In this short post [...]

By: admin

admin — Fri, 14 May 2010 18:17:17 +0000

Thanks for the comment Erika. Really like your notion of the disruptive power of “no” in the marketing communications world. Refreshing. Being an asset-based thinker perhaps we can add the word “and” to the lexicon. No we can’t be of help here and we can help you find the best solutions. Looking forward to next season on Mad Men.

Hank Wasiak

By: Erika Napoletano

Erika Napoletano — Fri, 14 May 2010 17:47:16 +0000

QUOTE: Suppress the urge to say “we can do it all” and deliver the best of what you do best. Protect the integrity of your ideas, not your “turf.”

Isn’t it a welcomed and HIGHLY disruptive change that the word “no” has gained so much power in the advertising realm? I’m 100% confident that an agency’s or individual’s ability to use “no” freely gives much more credence to those things to which they say “yes.”

I’m a fellow Mad Men fan (aside from my girl-crush on Cristina Hendricks) “grown up” in the world of marketing and advertising in the 1.0/2.0/3.0 era. I think fear did a lot for sending the competition model the way of the dinosaur and ushering in the collabetition culture. When the client succeeds, we all win. Victory feels good – crushing people because you need to *look* good…well, it’s just poor form. Again, it’s back to saying “no.” Use it freely and feel empowered.

By: admin

admin — Sat, 30 Jan 2010 00:06:37 +0000

Likewise Robyn. A great session and the best part was meeting an interacting with some great thinkers and wonderful folks like you. Yep, being a collabetator is a lot of fun. Also trying to urge my fellow Madison Avenue mates to embrace “collabetition”. Collaborating with like minded competitors to deliver the best possible communications programs for clients and businesses. In today’s world one person or company just can’t do it all. Be well. Hope to see you at the next WBF.

By: Robyn McMaster

Robyn McMaster — Sat, 30 Jan 2010 00:00:32 +0000

I shared your thrill in participating at World Business Forum 09 and the opportunity to meet you there. You impressed me as a true “collabetator” even then. Seems like we need the best of collaborating and competing all mixed into one bundle. Love the word you coined. Let’s go for it!

By: admin

admin — Fri, 29 Jan 2010 00:40:03 +0000

Thanks very much Drew. Appreciate your comments. The game sure has changed….but it still is a great game. Also thanks for your suggestion about tweetmeme. I’ll take care of it.

Hank

By: Drew Neisser

Drew Neisser — Thu, 21 Jan 2010 00:26:17 +0000

Great article. Having started in this game in 1979, I share your perspective on the transformation of our industry and I too welcome the change.

One side note–was ready to tweet about your article and noticed you don’t have the tweet meme plug-in installed on your blog. I highly recommend this since it makes it so easy for your readers to tweet about your stories. Here’s the link that explains how to get this.
http://wordpress.org/extend/plugins/tweetmeme/

By: admin

admin — Mon, 09 Nov 2009 20:43:41 +0000

Aaron:

Thanks so much for commenting and I’m delighted that you found the article helpful. That means so much to me. Like what you are doing with your own agency Interactive_mix and you definitely embrace “collabetition”. The concept of of using the 4 key experiences is excellent. Like to know more about that. By the way, spent a great deal of time working in London and liked it very much. Became my second home town.

Thanks again.

Hank

By: Aaron Savage

Aaron Savage — Sat, 07 Nov 2009 12:47:30 +0000

What an amazing article. Thanks so much for writing it. I started working with digital media in England in 95 and was lucky enough to grow an agency large enough to expand into New York in the boom years of 98/99. All in all I made New York my home for just over two years. It was amazing walking into those hallowed halls on Madison to partner with 'real' agencies who needed digital experience (or as they called us “da web guys”. That was a long time ago now and things are getting very interesting in the industry. Your cornerstones and fundamentals are very interesting to read. I now run my own interactive agency and have a model which I would be interested to get your comments on if you have time. Its a digital marketing strategy that focuses on the customer and works through 4 key experiences. I am wondering if you see a difference between focusing on the customer journey in this way rather than focusing on the product which It seems to me that the structures you have put forward do (obviously I might be wrong). It's wonderful to meet a man of experience and to have the opportunity to explore things with you Kind regards Aaron