HOW SOCIAL MEDIA IS CHANGING MADISON AVENUE No, I’m not Don Draper from Mad Men. But I’m an ad guy. I teach advertising in the grad school at USC and, yes, I am a twitterholic, @hankwasiak. My career in advertising started in the Mad Men era and I am fortunate to still be doing what I love at The Concept Farm, a very cool creative company located on .85 acres in the heart of Chelsea ….Read More
Pepsi’s “opt out” of the Super Bowl and “opt in” to Social Media Is A Game Winner. Sure, with over 90 million viewers the Super Bowl is the one of the most watched events on the planet. Its commercials have become an essential part of Super Bowl appeal and folklore. Super Bowl spots generate more buzz than the half time show spectaculars. Last week Nielsen released a study that shows more viewers like watching the ….Read More
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