Jun 062011
 

Article first published as Innovation – It Makes The World Go ‘Round on Blogcritics.

The Social Media Inside Of Innovation

Innovation is all around us and impacts just about every aspect of our lives. In today’s digital, technology empowered world the pace of innovation is ever increasing. Concurrently, the performance bar is also being raised in everything from product development, service delivery, creativity, design, and workplace management. It is very easy to get swept away by the technology of innovation…it can be amazing. So, it is very important to constantly remind ourselves that the essence of innovation still lies with people and their passion for ideas and discovery. And this week I am very lucky to be surrounded by some of the most innovative and passionate people in the world. How good is that!

A Collaborative Innovation Summit

The World Innovation Forum 2011 is being held in New York City this week and I am honored to be one of about 50 people designated as “some the very best business bloggers” embedded right in the middle of all the action. The World Innovation Forum brings together ideas and insights from a unique group of experts and practitioners offering their personal perspectives on how innovation is being implemented across an array of different fields. This is a powerhouse group of innovators including one of my all time favorite big thinkers and innovators Tony Hsieh, CEO of Zappos.

Listening “Softer” To See Deeper

As an asset-based thinker I’ll be looking at how speakers tell their stories about unleashing their personal power and innovative spirit, how they persevere by seeing threats as challenges, turn shortcomings into aspirations, and leverage collaboration versus competition. Learning how these asset based approaches have helped motivate and leverage the power and promise of innovation in the past can serve as invaluable guideposts for the future.

Another great opportunity at this event will be listening to the buzz and chatter of the businessmen, academics, and innovators in the audience, observing their body language and feeling their enthusiasm. There will also be a Bloggers Hub complete with high speed internet access, cloud resources, and all the electronic bells and whistles we’ll need to report live from the conference.

Positive Social Media Amps Up Engagement

The event organizers, HSM Global, get a big Asset-Based Thinking shout-out for creating the Bloggers Hub, a unique feature at the event. It is a state-of-the-art resource placed right in the middle of the action that provides the featured bloggers with full access to everything happening at the event—upfront and behind the scenes. The bloggers hub is a very smart communication idea for conferences, with some great “ABT” benefits.

• Facilitates a friendly, open platform for bloggers to provide real time updates, commentary, and coverage of the speeches of some very smart and influential leaders.

• Serves as a micro-community of a diverse group of bloggers to connect around a common interest…live reporting and disseminating information of significance…what I call “Content of Consequence.”

• Creates an environment of mutually supportive and connected energy that feeds on itself. A special “vibe” that brings a new collective dynamic to a usually solitary writing process.

• Provides a “streaming commentary” on topics and discussions as they happen and invites real time response and interaction from each blogger’s audience which we in turn can use as fuel for our reporting.

• Links a network of “Trust Agents” and enables their power to apply leverage to issues and opportunities. Chris Brogan (@chrisbrogan) describes this as the “Archimedes Effect” in his book entitled (of course) Trust Agents.

Stay Tuned. More To Come

 

 

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Sep 232010
 

Leverage Strengths, Skills & Savvy To Maximize Assets Present In Any Situation.

 

Change Agents don’t have to look very far or too closely to spot resistance.  Setbacks are commonplace.  Unwanted and unintended circumstances abound and come from many directions…economic issues, internal politics, revenue shortfalls, entrenched legacy systems, etc. Professional and personal disappointments always arise. None of us is exempt.  That’s why Asset-Based Thinking in the face of difficult situations is so important and so useful. With ABT, build your power and influence by uncovering and magnify what’s best in virtually every situation you encounter.

Over 50 years ago, psychologist David McClelland suggested that we measure the value of a given day, month or year in three ways:  results, learnings, and experience.  When you stop to think about it, McClelland’s suggestion is a true ABT practice.  The invitation to examine what is learned and experienced—alongside the results that are achieved—creates three valuable bottom lines for any time frame and situation.

Valuable lessons and life experience are embedded in victories and defeats, in turning points and crossroads.  We may not always get the results we seek, but we are always in line to become a little wiser and a little bit better of a person as a consequence.

Mine The Gold In Any Situation

Expanding What You See – What is happening here?

Remember the children’s magazine picture games? The instructions read: Find 8 items hidden in this (seemingly straightforward) picture. At first, you are stumped…then, suddenly, the more you examine the picture, the more you realize that things are not what they seemed at first glance. You can employ these same skills to spot new opportunities in the way you “picture” a challenging situation.

Take your blinders off and start with a good hard look at the dynamics of the current reality. Analyze what is really going on.  Concentrate on tapping into the nuances.  Identify the real or potentially real gains and benefits associated with the situation.  Dig deeper. What is happening here that I or we can leverage?  Remember that even crises and upheavals have their upsides.  As an Asset-Based Thinker, you see and capitalize on the assets inherent in every situation—especially when they are invisible at first glance.

Maximize the Upside  – What do I want to make happen here?

Given the assets in this situation, how can I use what is happening (whether I like it or not) in order to achieve worthwhile objectives.  Which skills and talents do I or we need to move forward in a positive way? What are the keys to my success? Ask yourself (and others involved) to set specific, worthwhile objectives to be achieved as you engage the challenges and pushback at hand.

The best way to mine the gold in any situation is to find out what is meaningful and worthwhile about the situation, then take action to “milk” the situation for all it’s worth.  Find out how you can use even upsetting moments to inspire great solutions and ensure that everyone involved benefits in the short-term and the long run.

Minimize the Downside – How can I prevent or contain the losses?

In the midst of personal setbacks, business downturns and resistance to change, you may be tempted to look at all the things that are going wrong or could possibly go wrong. That, of course, can be overwhelming. Magnifying what is “worst” can even lead to panic and despair.  Those fear-based thoughts feed a deficit-based downward spiral.  There IS a better way to contain unwanted consequences.

Make desire based outcomes the source of your strength and power. Identify the one or two real or potentially real problems associated with the negative situation, upheaval or resistance.  Then create concrete strategies for minimizing the negative consequences of each problem.  Next, get in action.  Measure your impact.  Revise your strategies if necessary.  Stay the course.

 

A Helpful ABT Tool: Shifting From Threat to Challenge

In any given situation that you see as a problem, disappointment or setback, use this ABT Tool to shift from threat to challenge.  You are far more effective and proactive when you are motivated by the “promises of victory” than you are by the “fears of defeat”.

Step One.  Ask yourself, “What do I fear most about this situation? What are the real or potentially real losses associated with what’s happening?”

Step Two.  Ask, “What can I or we do to eliminate my fear?  What can I or we do to minimize the fear of change or loss?”

Step Three.  Given this situation, what are the possibilities and opportunities for myself, others, team or organization?  How could I/we grow or benefit?  What could I/we learn?

Step Four.  How can I/we put our drive and enthusiasm for achieving these possibilities and seizing those opportunities to work?

One final thought.

“I have always believed and still believe that whatever good or bad fortune may    come our way, we can always give it meaning and transform it into something of value.”

Hermann Hesse

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Jul 092010
 

Over the past few months I’ve attended or spoken at more than a half dozen events and meetings. All different and very worthwhile. Last month I was fortunate to attend The World Innovation Forum in New York City. This particular event was a gathering of some great thought leaders across an array of industries, causes and companies. (More on the highlights and impressions from this powerful conference soon.)

This post is about how technology and  connection are changing the very nature and experience of meetings, events and conferences….for the better. As a communications person, I was fascinated by the pervasive presence of technology at all of the conferences I recently attended – everywhere and with everyone. We’ve come to expect the event organizers to employ the latest and greatest technology to deliver a powerful experience. What’s changed now is the impressive array of technology that is also in the hands (literally) of the attendees and how smartly and creatively people are using it to build relationships and connections that enhance their event and meeting experiences.This convergence of technology is definitely changing the way everyone “experiences” the event experience…organizers, attendees, speakers and media.

Events Inside The Event:

Video, livestreaming, i-reporting, laptops, tweet streams, blackberries, i-phones, i-pads, podcasts, videographers are everywhere. In some ways the energy and buzz around all of this activity and technology creates mini events within the events. For me, these were all positive experiences that generated energy, enabled new forms of engagement and added spontaneity to the events. My most recent experience at the World Innovation Forum was particularly interesting and worth sharing.

I was fortunate to be one of about thirty bloggers invited to “cover” the event as part of what was called The ‘Bloggers’ Hub”….a private social media press club. We had great seats, full access to everything at the event, and all the power and broadband internet connectivity we needed. (Well, most of the time…we did crash it a few times). We had free reign and were encouraged to be active and free flowing. None of us really knew what to expect. It turned out to be a very positive and productive experience for the bloggers, our audiences, the speakers, attendees and the organizers. The open and diverse mix of people created a “bloggers’ hub effect” with some very tangible benefits. Here are few:

Bloggers Hub Benefits:

• Facilitates a friendly, open platform for bloggers to provide real time updates, commentary and coverage of the speeches, presentations and other content. These are simultaneously shared with everyone at the event, over the internet and archived for later use.
• Serves as a micro-community of a diverse group of writers connecting around a common interest…live reporting and disseminating information of significance from the event…on the spot content creation centered on innovation.
• Creates an environment of mutually supportive and connected energy that feeds on itself. A special “vibe” that brings a new collective dynamic to a usually solitary writing process.
• Provides a “streaming commentary” on innovation topics and discussions as they happen and invites real time response and interaction from each blogger (and their audiences) which in turn fuels better reporting and writing.
• Links a network of “Trust Agents” to leverage the content being presented and discussed among the attendees. We created our own mini “Archimedes Effect” at the event.
• Provides a sustainable linked in platform for follow up commentary, analysis and networking that lives well beyond the event itself….in some cases for months.

As Asset-Based Thinking Perspective:

Technology is changing the way people see and experience just about everything, including meetings and events. Technology driven change presents opportunity and challenge. The opportunity to engage people in meeting experiences (large or small) that are more interactive, participatory, shared and sustainable. The challenge is to remember that it’s great ideas, substance and powerful content that make technology meaningful and valuable.

Now, where’s the cocktail party?

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May 012010
 

VALUES ARE THE KEY TO BUILDING VALUE

In previous posts I covered highlights from the outstanding line-up of thought leaders who spoke at The World Business Forum, 2009. (An Afternoon Of Concern and Contrast at The World Business Forum) One of the big observations that came out of the conference concerned an enlightened view of profit that encompasses both hard and soft assets.

More and more of today’s CEO’s now see a three tiered metric of profit as essential to building a strong and sustainable company. Dollar profit for fiscal sustainability. Emotional Profit of company stakeholders for a sustainable corporate culture and ethos. Greater Good Profit that extends benefits beyond the company for sustainable connected communities.

Now there is a study that seems to confirm that this enlightened profit perspective may do a lot more than just make a company CEO feel good. Valuing and building soft assets can actually be the key to delivering even better financial results and a healthier, stronger company. Recent research shows that CEOs who make it their business to place a higher priority on stakeholders’ interests and well-being rather than a relentless pursuit of  delivering dollar profit come out on top.

The research,entitled Unrequited Profit: How Stakeholder and Economic Values Relate To Subordinates’ Perceptions of Leadership and Firm Performance was conducted by some top people in the their field: Mary Sully de Luque, of Thunderbird School of Global Management; David A. Waldman, of Arizona State University West; and Robert J. House, of the University of Pennsylvania. Their findings are based on survey data gathered from 520 business organizations in 17 countries, including emerging markets. Here’s how the authors summed up their study.

We were testing the hypothesis that if a CEO’s primary focus is on profit maximization, employees develop negative feelings toward the organization. They tend to perceive the CEO as autocratic and focused on the short term, and they report being somewhat less willing to sacrifice for the company. Corporate performance is poorer as a result.

It turns out that this reordering of priorities and balanced perspective generate greater workforce engagement and extra effort that in turn yield significantly better operations and superior financial results. There also appears to be some risk to a CEO’s leadership effectiveness associated with a “profit above all else attitude”… the mantra of many a “hard driving” CEO. The exclusively profit driven CEO is seen as an autocratic leader and is less likely to garner employee commitment.

The values driven CEO is seen as a visionary, a motivator and is more likely to positively influence loyalty and inspire “extra effort”. He or she is viewed as a kinder, more empathetic breed of CEO superhero. This wholistic view being embraced by CEOs is Asset-Based Thinking at its best. It builds upon core asset-based leadership communication skills we call S.O.S. Leading with Substance. Sizzle. Soul. The hard assets of performance and skills are the substance…costs of entry. Sizzle is the personal style and presentation that gets attention. Soul is “why” it is personally important and meaningful….the secret ingredient that makes it all work.

I recently read a New York Times article about new values based organizations and business cultures and this bit of sage Asset-Based Thinking advice from Brandon Busteed, co-founder of Outside the Classroom really resonated with me. “Run like a business, act like a nonprofit, care to be better.”

Simple, smart, savvy advice for any business, non-profit or anyone just involved in the business of life.

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Apr 132010
 

See The Future Through A “What’s In The Glass” Mindset

How many times have you heard people ask… “Is he or she a glass-half-full or a glass-half-empty person?” It’s a simple question designed to get at how people generally perceive and approach life. Are they a positive or negative person, an optimist or pessimist, a doer or a doubter, etc.? In actuality, this is an irrelevant question because the the answer is it’s both. The opportunity is to focus on making the most of what’s in the glass.

This week my friend Gail Goodwin, founder of Inspire Me Today, asked me to give some ABT advice (in 500 words) about my life lessons learned. As I reflected on this I realized that my perspective could help some of my Boomer generation approach shaping their lives for the future. This motivated me to undertake  some personal introspection about how I should approach what’s next in my life. So, I put a half full/half empty glass in front of me for some self inspiration and here’s the result.

I am 66 years old and have been blessed to have a good life, a wonderful family and a pretty successful career. At age 60 I discovered Asset-Based Thinking and since then I have found more meaning in work, determination, personal fulfillment, confidence and humility than I could ever have imagined. As I contemplated what’s ahead, I found it rewarding to look back through the lens of Asset-Based Thinking and imagine the upside of the future.

Here are five ABT insights that are guiding me that I hope will help you.

Power is Who You Are Not What You Have.

You always have something of value to add. Always. Be Authentic. Expose yourself. Rather than relying on external sources to fuel your progress, look  inside yourself to find your Signature Presence…your unique combination of passions, capabilities, qualities, values and beliefs. Let passion be your power and the most magnetic version of you will shine through. Embrace your assets. Never doubt them. Put them out there for people to see and watch what happens.

Forget Perfection. Pursue Progress.

Preoccupation with eliminating flaws to achieve perfection is pointless and invites self-absorption. Relentlessly pursuing progress promotes self-awareness and growth. Measure everything you do by the progress you make and your aspirations. Never stop learning.

Be an Opportunity Advocate Rather than a Problem Solver.

I spent most of my early years in business helping clients avoid or solve problems. And why not? Solving problems yields tangible results and gets you a pat on the back. The problem with a problem fixation is that it usually protects the status quo and, at best, winds up being a zero sum game. Try seeing problems as just a pause. See through them and focus on how much you can accomplish by spending most of the time seizing opportunities, finding the potential in people rather than seeing their shortcomings and taking opportunistic risks rather than avoiding them. Jump in. Immerse yourself in opportunities.

Mentors Matter – Imitate Shamelessly and Often.

No matter how long you’ve been at it, you can be both a mentor and be mentored. They go hand in hand. Everyone needs guidance, inspiration and motivation. Find people you admire and put them on your Mt. Rushmore. Let them know how much you admire them and why. Mentoring can come from anywhere, anyone at anytime. Keep your vision turned on and tuned in so you don’t miss the many gifts that mentoring brings.

Live Legacies Now.

Leaving a legacy makes your life meaningful. Living your legacy changes the game because what you do right now contributes to your legacy in real time. Building your legacy in the present inspires others. We all have at least one “Mighty Cause” in us…a reason for being that gives us special meaning. Finding yours and making that part of your legacy is one of the best gifts you can give yourself.

Life is good. The life you can imagine and create is even better. Live on the upside.

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Feb 082010
 

Pepsi’s “opt out” of the Super Bowl and “opt in” to Social Media Is A Game Winner.

Sure, with over 90 million viewers the Super Bowl is the one of the most watched events on the planet. Its commercials have become an essential part of Super Bowl appeal and folklore. Super Bowl spots generate more buzz than the half time show spectaculars. Last week Nielsen released a study that shows more viewers like watching the ads than they do the game by a margin of 51 to 49%! Even in a challenging economic environment and at $2.5 to $3.0 million per :30, CBS sold out its Super Bowl inventory of 60+ commercial slots in record time. As a long time advertising guy who has been part of all this commercial fun and frenzy since Super Bowl I, I readily admit that I too eagerly awaited the 2010 commercial line up and the subsequent debate over the hits and misses. (For the most part this year’s crop was disappointing, but that’s another story) Nevertheless, there will always be a market and demand for Super Bowl advertising stardom. That’s not in question.

So, What’s The Big Deal?

After 23 consecutive years of paying big dollars to air some of the best Super Bowl spots ever, Pepsi’s decision to opt out as a Super Bowl sponsor when Coca Cola stayed in, was big headline grabbing news. It certainly was the number one topic of discussion among the students taking my USC graduate school advertising strategy class. So, we decided to apply some Asset-Based Thinking and look for the “teaching moments” in all of this media hype. The more important story that emerges with even bigger implications lies in what Pepsi is doing in lieu of spending all that Super Bowl cash. Pepsi turned the deficits and problems associated with pulling out of the Super Bowl into brand assets and opportunities by implementing a smart, creative, values based marketing program.

The Refresh Project: Fostering Innovation In Social Good Through Social Marketing

Throughout 2010 Pepsi will be doling out at least $20 million to fund great ideas that improve America’s communities. “Pepsi will fund ideas that will move the world forward in six categories: Health, Arts & Culture, Food & Shelter, The Planet, Neighborhoods and Education. People are encouraged to submit their ideas and cast a vote for their favorite projects at the Refresh Project website www.refresheverything.com.” There will be commercials to promote the project, substantial digital media, customized content created by media partners and extensive use of social media. A year long consumer engagement program that Pepsi hopes will become a key element of the Brand’s relationship with people and demonstrate that doing good is also good for business.

A Very Smart Brand Building Decision.

The Pepsi brand has established a reputation for thinking differently and aligning itself with the exuberance of youth, upbeat messaging and being ahead of the communications curve. Pepsi’s Super Bowl side step and concurrent social media plunge hit the mark in six important ways:

  1. Pulling out of the Super Bowl is a provocative way for Pepsi to question conventional wisdom and very much in line with its brand values. The brand’s absence generated as much, if not more, coverage and discussion than usually afforded the actual commercials.
  2. Their opt-out is in sync with current and emerging consumer values of responsible consumption and spending. Meaning matters as much as money and much more than hype.
  3. Pepsi’s opt –in to Social Media is recognition that it understands and values the new way people connect and communicate.
  4. By aggressively embracing cause marketing with a significant financial commitment ($20 Million+) Pepsi tangibly demonstrates a respect for and commitment to corporate social responsibility. This resonates with youth and shows that Pepsi is willing to do what it takes to deliver on that promise.
  5. The Pepsi Refresh Project is a powerful delivery of the Brand’s new global campaign theme… “Every generation refreshes the world. Now it’s your turn.” (I posted an earlier commentary on the Pepsi campaign)  The Refresh Project provides the delivery system for people to bring this theme to life in their own way.
  6. Pepsi is trading a perishable advertising message for a sustainable communications platform upon which a wide array of people engagements can be developed, grow and take on a life of their own.

The Medium (or absence of it) Is the Message.
Having an advertising presence in the Super Bowl carries with it a certain cachet and gravitas. Participating as an advertiser “says something” about a brand or company’s importance, resources and creativity. The message delivered can range from being a fleeting moment of creative fame or flop to becoming an institutionalized part of one of America’s most beloved and iconic sporting events. Pepsi certainly has become part of the Super Bowl sponsor elite so its decision to opt out spoke volumes about the Pepsi Brand. Here’s what it said.

Pepsi is….

  • Bold enough to move from being one of the “usual suspects” expected to show up on Super Bowl Sunday to being the “exceptional exception” that people seek out and personally engage with all year.
  • Has the confidence to trade the immediate, center stage brand buzz of a spectacular event for an on-going, meaningful conversation that builds a sustained shared experience.
  • Proud to share and live its brand values through the values and passions of other people.

This quote from Lee Clow, the legendary chief creative office of Pepsi’s ad agency, TBWA Worldwide sums it well.

Our idea was that this year we’d try to shift the marketing and communications to something that’s truly walking the walk. The goal is to develop a mechanism for young people to create ideas to make things better that will ultimately become part of the global behavior of the brand.

The “P” In Pepsi Stands For People

All of this reaffirms my belief that for companies and brands to survive and thrive in the future they must value people as asset and embrace a transparent and ongoing People strategy as the fifth pillar of the marketing mix….right along side Product, Price, Place and Promotion. My article from a few months ago, “From Mad Man To Twitterholic”, describes how Social Media has fundamentally changed the game on Madison Avenue. What we’re seeing with the Pepsi Refresh Project and their exit from the Super Bowl is a manifestation of these systemic changes and a sign of exciting and positive things to come. Trust, Transparency and Truth are the new currency of marketing. The Pepsi Refresh Project spends the Pepsi brand currency very wisely. By the way, is anyone talking about the Coke commercials?

Oh yeah. Super Bowl XLIV turned out to be one hell of a game….much better than the commercials. Kudos to the Saints.  Congratulations to the winning spirit of the people of New Orleans.

Can’t wait until next year!

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Oct 112009
 

A potpourri of international CEOs, a Nobel prize winner, management visionary and Bill Clinton.

The bloggers hub got off to a slow start the morning of day 2 due in part to a tasty and lively bloggers dinner the night before. Nevertheless, we were treated to another action packed day capped off by an address by Bill Clinton.

Globalization 2.0 – An Interdependent Economic and Ecological Geo-System

The first part of the day lived up to its billing…International Insights. The morning was rich with non-stop presentations, perspectives and insights from a wonderful cross section of top executives from some of the biggest and best global powerhouse companies.

Among them:

  • Roger Agnelli – CEO of Vale, Brazil
  • Morris Chang – CEO of Taiwan Semiconductor Manufacturing
  • Peter Voser – CEO of Shell,
  • Dennis Nally – CEO of Price Waterhouse Coopers

These guys are good! And, one blindingly obvious observation. They were all guys. Irene Rosenfeld, the CEO of Kraft who would present in the afternoon, was the sole female featured corporate executive addressing the Forum. The glass ceiling endures. (More about that in a future article)

These common themes permeated their presentations:

  • Unprecedented Inter-connectedness and Co-dependence
  • Glimmers of Improvement and Movement
  • A Permanently Changed (for the better) Financial Game
  • China Rising, Rising and Rising
  • Emerging Markets As “Lead Markets”
  • The Environment – We’re all in this together.

In the afternoon, Paul Krugman, the Nobel Prize Winning Economist, helped put all of this into an overall economic context with his view of what the future holds for the global economy. Even I understood most of what he presented.

Gary Hamel and Management Innovation

Like most people, when I hear the word Management my energy level drops and I brace myself for a pretty flat, buzz word filled, old school lecture about management principles.

Wow! Was I wrong. Gary Hamel delivered a riveting, energetic, forward thinking talk with an inspiring vision of the future of management. One of the best, thought provoking, aspirational wake-up calls I’ve ever experienced.

People Tech. He sees Management as technology that moves people to get things made and done while driving efficiency and efficacy. Mr. Hamel believes that innovations in management have enabled the great leaps forward in business. Unfortunately, the management innovations and advances that have served us so well in the past are just “table stakes” for the future. A quantum leap in management innovation is urgent and essential for future progress.

This is being driven by a shift from a knowledge economy to a creative economy that demands challenges to current dogmas. He laid out an impressive array of possible innovations, visions and scenarios that could serve as future models . It’s impossible to do justice to all the great concepts Mr. Hamel discussed in this short article. These are a few of his big shift concepts for management technology that can “up the ante” on the current table stakes. They are all fundamentally rooted in Asset-Based Thinking.

  1. Unleash the creative content of every job through employee passion. Obedience, diligence, intellect, expertise are now commodities and costs of entry. Move beyond initiative to creativity.
  2. Create a work climate and organization that fosters a sense of purpose and inspires people to bring their individual passions to work every day. These are “gifts” that cannot be commanded or demanded.
  3. A new mental mindset that redefines and re-frames control and authority…manage from the fringe not the center. Management should ask itself “how would I get things done if I had no positional authority and sanctions?”. The answer. Authority comes from adding value…not position.
  4. Stop Testing. Start Experimenting. Experiments liberate people. Building portfolios of radical experiments will help build organizational firepower.

Mr. Hamel closed with question that he asked us to think about. “Isn’t it It’s weird that our organizations are less human, adaptable, resilient and engaging than we are as individuals?” Mr. Hamel believes that’s because we impose an overlay of management 1.0 technology. To be fit for the future companies must be fit for human beings. That’s Management 2.0.

If you can buy only one video lecture from the World Business Forum, this is it.

Irene Rosenfeld and Leading Transformational Change

As the only female CEO delivering a featured address Irene Rosenfeld stood out. More importantly she stepped up and stood out as a CEO on mission of leading change that is transforming one of the World’s largest consumer products companies.
Confident, cool and comfortable in her role as change agent, Ms. Rosenfeld took us on her now almost three year journey of turnaround and change at Kraft that started with listening.

These were her Rules of the Road that guided the changes at Kraft.

First. Get the right people on the bus. Raise the performance bar, identify those that can reach it and build an optimistic team.

Next. Give everyone a clear picture of the destination and the rewards that await them.

Then. Give people a roadmap to help them get there.

The Roadmap encompassed these strategies that are based on classic Asset-Based Thinking principles.

  • Engage peoples’ hearts and minds around aspirations. Shift from cutting cost to growth. Create a sense of higher purpose with shared hopes and dreams. Their new mantra. “Make Life Delicious”
  • Move Quickly. Tell the truth fast, even if it makes you feel uncomfortable. In hindsight you wish you would have moved sooner.
  • Communicate frequently, consistently and honestly.
  • Celebrate success publicly and often. More about triumphs than trials

As with most transformations, they seem simple in hindsight but very difficult at the time of execution.

Bill Clinton and Being A Committed Global Private Citizen

clinton bookThere is only one Bill Clinton. He owns the room and connects and lands on everyone in the audience. Mr. Clinton covered a wide range of topics and is in total command of each subject he touches. I could never do justice to Mr. Clinton’s remarks and observations so I thought it best to provide a perspective on some of his more personal commentary and advice that hit home with me.

One is immediately struck by how very comfortable Mr. Clinton is with his place in the world as a private citizen working on things that are both important to him and the world. He takes pride in his work and is thoroughly enjoying it. Mr. Clinton’s simple message…each and every one of us, in our own way, could feel the same sense of fulfillment and pride by doing what we believe in, giving back and taking action. He echoed a similar Asset-Based Thinking message that permeated the Day 1 sessions. Find your “Mighty Cause” and give it your personal brand of attention and action.

He recounted that government and public service primarily focused on answering two questions…what are you going to do and how much are you going to spend on it. But the more important third question is ignored or given short shrift. How will what you do benefit peoples’ lives…one by one, group by group, community by community.

Answering and addressing this “How” question is where he is placing virtually all of his attention, getting the most results and deriving his greatest satisfaction.

At the end of his talk when Mr. Clinton was asked what advice he would give future leaders he said this. “Leaders have to understand people, not just policy. They must be empowered–not paralyzed–by this understanding,”

Now that’s some Presidential advice worth leading by.

Then the lights went down, the hall was emptied and the stage was being set for something even better. The Rockettes.

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Oct 082009
 

The sky is falling….maybe

The beginning of the afternoon at the World Business Forum can best be summed up as a sobering barrage of the pitfalls, perils, and problems ahead of us. David Rubenstein, founder of the Carlyle Group, the world’s largest private equity firm, presented a non-stop litany of facts to drive home his admonition that “Just because the recession will be ‘over’ soon doesn’t mean it’s all going to be OK.” His command of the numbers and their implications was simultaneously amazing and numbing

sachs

Then Jeffrey Sachs gave us on a macro view of the unprecedented challenges we face as a result of living in a totally interconnected world, a planet bursting at the seams and not able to sustain itself, a US political system and governance gone awry over the past 25 years, and America’s ever dimming presence and influence.

Whew. Do we have anything to look forward to? Hopefully.

Two Asset-Based Thinking takeaways:

  • Vigilance is Virtue – There still are tough times ahead. Consolidate your assets…personal, relational and situational…so you’re ready to face them.
  • Cooperation and Collaboration on a global scale will be core drivers of a better future. No man is an island…positive, inter-dependent relationships are valued assets.

T. Boone Pickens: Building Value and Living Your Values

Substance. Style. Soul.

pickensThe discussion with Mr. Pickens had the feel and tone of a nice living room chat with one of your favorite uncles or mentors. The interviewer started out with a review of Mr. Pickens’ great wealth. Mr. Pickens was quick to point out that it wasn’t until he was 70 that he made his “first billion” and added that his five children and thirteen grandchildren are an equally important measure of his wealth. Now that’s a set of values that all of us should emulate.

Immediately, it became apparent that Mr. Pickens views wealth as a consequence of hard work, risk taking, passion, and resilience. Perhaps more important, he believes that building and leveraging a portfolio of softer assets is also essential: listening, connection, service, purpose, and values. He feels that CEOs must have a sense of caring and connection to their shareholders and, unfortunately, most do not, putting themselves before the good of their shareholders. Ain’t that the truth.

He really came alive when the discussion turned to his most recent venture, The Pickens Plan For Energy Independence. Mr. Pickens said he does not view himself as an environmental activist. He sees himself as being in pursuit of his Noble Cause, Security for America though energy independence…the positive environmental impact is an ancillary benefit.

Some great T. Boone Pickens Asset-Based Thinking advice:

The pursuit of your Mighty Cause and making “profit” go hand in hand. You have to change the way you see profit. It’s multi-leveled. Money. Emotional Rewards. Greater Good.

He is very proud of the fact that his Pickens Plan now has an online following of over 1.6 million people – what politicians call his “army.” He sees those 1.6 million advocates as more powerful leverage that all his billions and corporate holdings. Another example of the value that Mr. Pickens places on softer assets and his sense of values.

I’m signed up for the Pickens Plan and he’s on my Mount Rushmore of people I admire and respect.

Kevin Roberts and Building Brands – Love Me!

Kevin is the Creative Director for Saatchi, a large multi-national ad agency. In his book, Lovemarks, he very smartly discusses why brands today have to create “loyalty beyond reason” by delivering “emotionally priceless value.” Then, a brand can transform itself into a “Lovemark.” The art of creating emotional connections with consumers to build brands is not new in the advertising business. In fact, satisfying emotional needs is a “cost of entry” in today’s communications business. The major “now” dynamic taking the art of emotion to new levels are the power and control of the consumer and social media.

The Asset-Based Thinking insight in Kevin’s presentation was a simple one. To build a Lovemark, businesses have to let go of their brands and turn them over to the consumer. Let the brand speak for itself. In Asset-Based Thinking terms we call that “Losing Control to Get Traction.” This works just as well in your personal life as it does in building Lovemarks. Try it. You’ll like it.

George Lucas and Creative Innovation – Class!

George LucasGeorge Lucas capped off the day with an intimate and personal discussion of his life and his journey through the film business. He is the antithesis of Hollywood. Calm, classy, reasonable, values-based, independent…and one of the most inventive and creative people on the planet. The total package. He learned early on how to work with the assets and opportunities which present themselves.

Here are some wonderful asset-based thinking insights I heard from George Lucas.

  • Art is communicating emotions from one human to another…we need technology to enable that transfer. The value of emotional connections drives much of what he does.
  • As Yoda might say, be careful with what you hate because you might become it. – Commenting on the fact that he really doesn’t like writing scripts. He wanted to be an illustrator and make documentaries.
  • Never make your hobby your business. – Advice from dad on the importance of commitment to professionalism.
  • Practice reasonable civil discourse as the best way to get things done. Don’t yell, demand or intimidate. Enough said.
  • It’s not about writing a script. It’s about telling a story. Great advice on how to approach communication in general.

Finally, he encouraged everyone to put their passions to use for the greater good. What Asset-Based Thinkers call finding their “Mighty Cause.” George Lucas’ Mighty Cause is learning and education. He founded the nonprofit Edutopia and is using his talents and resources to study how teachers teach, find and document best practices, and share them online with the world. His vision is to create “learning machines.”

The afternoon started out with a barrage of the downside, the problems; then it gracefully moved though to a vision of upside possibilities and potential. A perfect setup for cocktails and the bloggers’ dinner.

More to come tomorrow from Day 2

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Sep 242009
 

This is my first post kicking off a series called Asset-Based Thinking In Action. Here’s what this series is all about

Celebrating how remarkable people from all walks of life use Asset-Based Thinking  to have an impact and make a difference. ABT lessons learned and how to apply them to your daily life.

We live in a 24/7 non-stop world with instant access to just about any information we want or need. More than we can ever use. And yet, most of what we see, hear and read comes at us from negative perspectives. Sometimes we just feel like saying “enough”.

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My partner, Dr. Kathy Cramer and I felt frustrated and motivated enough by the constant din negativity that we created a series of books that brings to life a revolutionary (and re­freshingly simple) concept called Asset-Based Thinking. (ABT, for short) It’s a practical approach to focusing on the positive side of life’s ledger and using it to full advantage in everything you do.

Small Shifts Can Make Seismic Differences

Small shifts in the way we absorb, perceive, filter, and interpret information can lead to dramatic improvements in the way we live. Which direction we take is up to us. Asset-Based Thinking zeros in on what’s working and possible rather than what’s not – Deficit-Based Thinking (DBT). ABT favors inspiration and aspira­tion over desperation…and it is infectious. The choice is ours alone to make.

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Asset-Based Thinking In Action – Seeing Is Believing.

istockphoto_10305355-thumbs-up-over-green-backgroundOne of the best ways to see and feel the power and potential of asset-based thinking is to observe and learn from how others put ABT into action in their own lives. Every week, this series will shine a positive and uplifting and light on people who use asset-based thinking to make a difference in their lives and the lives of others.

From CEO’s to small business owners, teachers and students, volunteers and public servants, teens and grandparents these stories will help you feel better, live better and raise you spirits. Another great bonus derived from reading these ABT in Action stories is personal growth and discovery. Remember this truth:

“The qualities that we admire in others we have in ourselves. You just have to know how and where to look for them”

ABT In Action At The World Business Forum:

WBF Welsch

The World Business Forum is an annual global business summit that will be held at Radio City Music Hall in New York City on October 6 & &.  The WBF ranks among the world’s top five most influential venues for CEO’s and C-Suite executives. There will be 5000 attendees and Bill Clinton, Jack Welsh, and T-Boone Pickens are just a few of the a-list speakers.

I am fortunate to have been chosen as one of the select group of bloggers to have exclusive access to the event. I’ll be writing some of my next articles form the World Business Forum event. I promise this will be very exciting and informative two days.

Stay Tuned.

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