HOW SOCIAL MEDIA IS CHANGING MADISON AVENUE No, I’m not Don Draper from Mad Men. But I’m an ad guy. I teach advertising in the grad school at USC and, yes, I am a twitterholic, @hankwasiak. My career in advertising started in the Mad Men era and I am fortunate to still be doing what I love at The Concept Farm, a very cool creative company located on .85 acres in the heart of Chelsea ….Read More
VALUES ARE THE KEY TO BUILDING VALUE In previous posts I covered highlights from the outstanding line-up of thought leaders who spoke at The World Business Forum, 2009. (An Afternoon Of Concern and Contrast at The World Business Forum) One of the big observations that came out of the conference concerned an enlightened view of profit that encompasses both hard and soft assets. More and more of today’s CEO’s now see a three tiered metric ….Read More
A potpourri of international CEOs, a Nobel prize winner, management visionary and Bill Clinton. The bloggers hub got off to a slow start the morning of day 2 due in part to a tasty and lively bloggers dinner the night before. Nevertheless, we were treated to another action packed day capped off by an address by Bill Clinton. Globalization 2.0 – An Interdependent Economic and Ecological Geo-System The first part of the day lived up ….Read More
The sky is falling….maybe The beginning of the afternoon at the World Business Forum can best be summed up as a sobering barrage of the pitfalls, perils, and problems ahead of us. David Rubenstein, founder of the Carlyle Group, the world’s largest private equity firm, presented a non-stop litany of facts to drive home his admonition that “Just because the recession will be ‘over’ soon doesn’t mean it’s all going to be OK.” His command ….Read More
Sitting in the front row in the Bloggers Hub at The World Business Forum. Wired, ready to go and surrounded by 50 of the best bloggers on the planet. A bit intimidating. These are some of the most savvy social media folks around, smart thinkers, great writers and they type a lot faster than me. Undaunted, I’ve put on my Asset-Based Thinking lenses and will be viewing the conference with an eye towards how speakers ….Read More
Positive Social Media Adrenaline Amps Up Business Events Reporting live on Day 1 as a featured blogger at the World Business Forum (#wbf09) at Radio City Music hall in NYC. A beautiful day in the Big Apple for a Big Idea business conference. Bloggers Hub Buzz Even before the speeches begin one of the event’s unique features is generating a great deal of positive chatter. The event organizers, HSM get a big Asset-Based Thinking shout ….Read More
Asset-Based Thinking in action highlights ABT being practiced in every day life and the lessons learned. Getting ready for the World Business Forum
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