Mad Men: “Living” Social. Re-imagined

 Advertising, Madison Avenue, Social Media, Video  No Responses »
Mar 132012
 

Tweet Article first published as Mad Men: Back (Finally). And Back To The Future. on Blogcritics. Compelling Content And Characters Transcend Time And Place. Mad Men Season 5 is upon us and we’re ready to head back to the ’60s—the Golden Age of advertising, decades before the internet, digital communications and social media. Mad Men is quintessential 1960s Madison Avenue, yet the show has been enthusiastically adopted and adapted by today’s digitally enabled viewers as well as modern Mad Men ….Read More

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Innovation: It Makes The World Go ‘Round

 ABT, Asset-Based Thinking In Action, Innovation, Leadership, Management, Meetings, Social Media  No Responses »
Jun 062011
 

Tweet Article first published as Innovation – It Makes The World Go ‘Round on Blogcritics. The Social Media Inside Of Innovation Innovation is all around us and impacts just about every aspect of our lives. In today’s digital, technology empowered world the pace of innovation is ever increasing. Concurrently, the performance bar is also being raised in everything from product development, service delivery, creativity, design, and workplace management. It is very easy to get swept away ….Read More

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Unleashing The Soft Impact Of Knowledge Sharing

 ABT, Advertising, Asset-Based Thinking In Action, Change, Meetings, Social Media, Video  No Responses »
May 302011
 

Tweet Article first published as Unleashing the Soft Impact of Knowledge Sharing on Blogcritics. Creating Commitment, Connection And Community Technology and the people driving it are changing the way we see and experience just about everything, especially the dissemination of knowledge in meetings, events, seminars and classrooms. Over the past few years  I’ve been honored to speak at a number of events… everything from digital marketing summits, social media conferences, event planning think tanks, American Heart ….Read More

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From Mad Man To Twitterholic

 Advertising, Collabetition, Leadership, Madison Avenue, Management, Social Media, Uncategorized, Values Based Business, Video  10 Responses »
May 102010
 

Tweet HOW SOCIAL MEDIA IS CHANGING MADISON AVENUE No, I’m not Don Draper from Mad Men. But I’m an ad guy. I teach advertising in the grad school at USC and, yes, I am a twitterholic, @hankwasiak. My career in advertising started in the Mad Men era and I am fortunate to still be doing what I love at The Concept Farm, a very cool creative company located on .85 acres in the heart of ….Read More

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The Best Super Bowl Ad You Didn’t See on Sunday

 Advertising, Asset-Based Thinking In Action, Madison Avenue, Social Media, Values Based Business  1 Response »
Feb 082010
 

Tweet Pepsi’s “opt out” of the Super Bowl and “opt in” to Social Media Is A Game Winner. Sure, with over 90 million viewers the Super Bowl is the one of the most watched events on the planet. Its commercials have become an essential part of Super Bowl appeal and folklore. Super Bowl spots generate more buzz than the half time show spectaculars. Last week Nielsen released a study that shows more viewers like watching ….Read More

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An Afternoon Of Concern And Contrast At The World Business Forum

 ABT, Asset-Based Thinking In Action, Leadership, Social Media, Trust, Values Based Business  No Responses »
Oct 082009
 

Tweet The sky is falling….maybe The beginning of the afternoon at the World Business Forum can best be summed up as a sobering barrage of the pitfalls, perils, and problems ahead of us. David Rubenstein, founder of the Carlyle Group, the world’s largest private equity firm, presented a non-stop litany of facts to drive home his admonition that “Just because the recession will be ‘over’ soon doesn’t mean it’s all going to be OK.” His ….Read More

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Morning Wisdom From The World Business Forum – Day 1

 Asset-Based Thinking In Action, Leadership, Social Media, Trust, Values Based Business  No Responses »
Oct 072009
 

Tweet Sitting in the front row in the Bloggers Hub at The World Business Forum. Wired, ready to go and surrounded by 50 of the best bloggers on the planet. A bit intimidating. These are some of the most savvy social media folks around, smart thinkers, great writers and they type a lot faster than me. Undaunted, I’ve put on my Asset-Based Thinking lenses and will be viewing the conference with an eye towards how ….Read More

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