HOW SOCIAL MEDIA IS CHANGING MADISON AVENUE No, I’m not Don Draper from Mad Men. But I’m an ad guy. I teach advertising in the grad school at USC and, yes, I am a twitterholic, @hankwasiak. My career in advertising started in the Mad Men era and I am fortunate to still be doing what I love at The Concept Farm, a very cool creative company located on .85 acres in the heart of Chelsea ….Read More
Pepsi’s “opt out” of the Super Bowl and “opt in” to Social Media Is A Game Winner. Sure, with over 90 million viewers the Super Bowl is the one of the most watched events on the planet. Its commercials have become an essential part of Super Bowl appeal and folklore. Super Bowl spots generate more buzz than the half time show spectaculars. Last week Nielsen released a study that shows more viewers like watching the ….Read More
The sky is falling….maybe The beginning of the afternoon at the World Business Forum can best be summed up as a sobering barrage of the pitfalls, perils, and problems ahead of us. David Rubenstein, founder of the Carlyle Group, the world’s largest private equity firm, presented a non-stop litany of facts to drive home his admonition that “Just because the recession will be ‘over’ soon doesn’t mean it’s all going to be OK.” His command ….Read More
Sitting in the front row in the Bloggers Hub at The World Business Forum. Wired, ready to go and surrounded by 50 of the best bloggers on the planet. A bit intimidating. These are some of the most savvy social media folks around, smart thinkers, great writers and they type a lot faster than me. Undaunted, I’ve put on my Asset-Based Thinking lenses and will be viewing the conference with an eye towards how speakers ….Read More
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