Jun 062011
 

Article first published as Innovation – It Makes The World Go ‘Round on Blogcritics.

The Social Media Inside Of Innovation

Innovation is all around us and impacts just about every aspect of our lives. In today’s digital, technology empowered world the pace of innovation is ever increasing. Concurrently, the performance bar is also being raised in everything from product development, service delivery, creativity, design, and workplace management. It is very easy to get swept away by the technology of innovation…it can be amazing. So, it is very important to constantly remind ourselves that the essence of innovation still lies with people and their passion for ideas and discovery. And this week I am very lucky to be surrounded by some of the most innovative and passionate people in the world. How good is that!

A Collaborative Innovation Summit

The World Innovation Forum 2011 is being held in New York City this week and I am honored to be one of about 50 people designated as “some the very best business bloggers” embedded right in the middle of all the action. The World Innovation Forum brings together ideas and insights from a unique group of experts and practitioners offering their personal perspectives on how innovation is being implemented across an array of different fields. This is a powerhouse group of innovators including one of my all time favorite big thinkers and innovators Tony Hsieh, CEO of Zappos.

Listening “Softer” To See Deeper

As an asset-based thinker I’ll be looking at how speakers tell their stories about unleashing their personal power and innovative spirit, how they persevere by seeing threats as challenges, turn shortcomings into aspirations, and leverage collaboration versus competition. Learning how these asset based approaches have helped motivate and leverage the power and promise of innovation in the past can serve as invaluable guideposts for the future.

Another great opportunity at this event will be listening to the buzz and chatter of the businessmen, academics, and innovators in the audience, observing their body language and feeling their enthusiasm. There will also be a Bloggers Hub complete with high speed internet access, cloud resources, and all the electronic bells and whistles we’ll need to report live from the conference.

Positive Social Media Amps Up Engagement

The event organizers, HSM Global, get a big Asset-Based Thinking shout-out for creating the Bloggers Hub, a unique feature at the event. It is a state-of-the-art resource placed right in the middle of the action that provides the featured bloggers with full access to everything happening at the event—upfront and behind the scenes. The bloggers hub is a very smart communication idea for conferences, with some great “ABT” benefits.

• Facilitates a friendly, open platform for bloggers to provide real time updates, commentary, and coverage of the speeches of some very smart and influential leaders.

• Serves as a micro-community of a diverse group of bloggers to connect around a common interest…live reporting and disseminating information of significance…what I call “Content of Consequence.”

• Creates an environment of mutually supportive and connected energy that feeds on itself. A special “vibe” that brings a new collective dynamic to a usually solitary writing process.

• Provides a “streaming commentary” on topics and discussions as they happen and invites real time response and interaction from each blogger’s audience which we in turn can use as fuel for our reporting.

• Links a network of “Trust Agents” and enables their power to apply leverage to issues and opportunities. Chris Brogan (@chrisbrogan) describes this as the “Archimedes Effect” in his book entitled (of course) Trust Agents.

Stay Tuned. More To Come

 

 

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Jul 092010
 

Over the past few months I’ve attended or spoken at more than a half dozen events and meetings. All different and very worthwhile. Last month I was fortunate to attend The World Innovation Forum in New York City. This particular event was a gathering of some great thought leaders across an array of industries, causes and companies. (More on the highlights and impressions from this powerful conference soon.)

This post is about how technology and  connection are changing the very nature and experience of meetings, events and conferences….for the better. As a communications person, I was fascinated by the pervasive presence of technology at all of the conferences I recently attended – everywhere and with everyone. We’ve come to expect the event organizers to employ the latest and greatest technology to deliver a powerful experience. What’s changed now is the impressive array of technology that is also in the hands (literally) of the attendees and how smartly and creatively people are using it to build relationships and connections that enhance their event and meeting experiences.This convergence of technology is definitely changing the way everyone “experiences” the event experience…organizers, attendees, speakers and media.

Events Inside The Event:

Video, livestreaming, i-reporting, laptops, tweet streams, blackberries, i-phones, i-pads, podcasts, videographers are everywhere. In some ways the energy and buzz around all of this activity and technology creates mini events within the events. For me, these were all positive experiences that generated energy, enabled new forms of engagement and added spontaneity to the events. My most recent experience at the World Innovation Forum was particularly interesting and worth sharing.

I was fortunate to be one of about thirty bloggers invited to “cover” the event as part of what was called The ‘Bloggers’ Hub”….a private social media press club. We had great seats, full access to everything at the event, and all the power and broadband internet connectivity we needed. (Well, most of the time…we did crash it a few times). We had free reign and were encouraged to be active and free flowing. None of us really knew what to expect. It turned out to be a very positive and productive experience for the bloggers, our audiences, the speakers, attendees and the organizers. The open and diverse mix of people created a “bloggers’ hub effect” with some very tangible benefits. Here are few:

Bloggers Hub Benefits:

• Facilitates a friendly, open platform for bloggers to provide real time updates, commentary and coverage of the speeches, presentations and other content. These are simultaneously shared with everyone at the event, over the internet and archived for later use.
• Serves as a micro-community of a diverse group of writers connecting around a common interest…live reporting and disseminating information of significance from the event…on the spot content creation centered on innovation.
• Creates an environment of mutually supportive and connected energy that feeds on itself. A special “vibe” that brings a new collective dynamic to a usually solitary writing process.
• Provides a “streaming commentary” on innovation topics and discussions as they happen and invites real time response and interaction from each blogger (and their audiences) which in turn fuels better reporting and writing.
• Links a network of “Trust Agents” to leverage the content being presented and discussed among the attendees. We created our own mini “Archimedes Effect” at the event.
• Provides a sustainable linked in platform for follow up commentary, analysis and networking that lives well beyond the event itself….in some cases for months.

As Asset-Based Thinking Perspective:

Technology is changing the way people see and experience just about everything, including meetings and events. Technology driven change presents opportunity and challenge. The opportunity to engage people in meeting experiences (large or small) that are more interactive, participatory, shared and sustainable. The challenge is to remember that it’s great ideas, substance and powerful content that make technology meaningful and valuable.

Now, where’s the cocktail party?

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